Client’s Requirement
Sunny Homes is an established, locally recognized construction business in the ACT. Since launching operations full time in 2016, they have built over 100 high-quality homes for their satisfied and happy clients. Here you can get Trusted Builders in Canberra and ACT. Sunny Homes aims to promote their services through search engines and when they approached, they asked us to drive more visitors and increase website traffic and to beat their competitors (Achieve Homes).
- Search Engine Optimization
- Social Media Marketing
- Google my business
- Google analytics & Console
- Meta Ads / PPC
Challenges
We have few challenges in order to build this system:
Limited online content to showcase expertise and previous projects
Low search engine visibility for high-intent local keywords
Highly competitive market with multiple established home builders in NSW and ACT
Minimal keyword traction on Google related to “Custom Built Homes” in specific areas like Googong, Tylor, and Canberra
Strategies
Created a strong, benefit-focused value proposition for landing pages
On-page SEO: Optimized service pages, meta descriptions, and H1-H3 structure
Added schema markup for local SEO and improved indexing
Improved local SEO ranking by creating Google my business and using targeted locations.
Results
120% increase in organic traffic
2X more engagement on Instagram & Facebook
Today, Sunny Homes ranked higher when the user searches for the best home builders in ACT.
Improved Google My Business Reviews
Listing in Top of Google Searches in Australia
Significant boost in brand visibility in just 3 months
Technologies and Tools
Search Engine Optimization
(On-page and off-page)
Social Media Marketing
Google My Business optimization
Content optimization and Marketing
Guest Posting and Outreach
