List of Major Google Algorithm Updates

Google algorithm update

Have you ever questioned why your website’s search engine rating seems to fluctuate without warning? The solution often lies in the ever-evolving panorama of Google’s search algorithms. In the fast-changing world of advertising and marketing, staying on top of the trends is critical. Google Algorithm updates require grasping every aspect by anyone who is looking to find his way in a complex environment of Search Engine Optimization (search engine marketing). Let us find out those updates in detail as they affect SEO techniques and online organizations.

What are Google Algorithm Updates?

Google Algorithm Updates are adjustments made to Google ranking algorithms, which bring changes in how websites are displayed in search results. The updates are meant to have the purpose of improving search quality and user experience, as well as a mechanism for combating spam and low-quality content. They are the cornerstone for accepting changes in users’ behaviour, technological developments and emerging trends in the digital environment. Google rolls out these updates periodically in order to keep search results relevant and accurate, that is, to show users with their search queries and intent the best content based on its relevance and value.

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Why are they necessary?

Algorithmic updates of Google are necessary to maintain accurate, relevant and trustable search results for users. In a world where billions of searches are conducted every day, these new updates become highly flexible to accommodate new behaviour patterns, technology changes and emerging trends. They combat spammy or low-ranking content by serving authoritative or relevant websites to the end users and improving the overall user experience. Through constant upgrading of their standard algorithms, Google is working at giving precisely what the users are looking for, which means what they need and want at the changing times.


Date: February 24, 2011
The Panda algorithm update assigns a “quality score” to web pages. This score is then used as a ranking factor. Google Panda targeted low-quality or duplicate content, aiming to enhance the quality of search results. It penalized websites with poor content by lowering their rankings while rewarding sites with high-quality, original content. Panda emphasized the importance of content relevance, uniqueness, and user value, encouraging website owners to prioritize quality over quantity.

What you can do:

  • Provide your website with unique, helpful content that is relevant to all users.
  • Refrain from doing repetitive or thin content and aim to create content that is entertaining and insightful as it does meet users’ needs at the same time.
  • Perform frequent content audits to discover and improve the information on weak content on your site.
  • To ensure user experience, optimize the loading speed of the page, provide simple navigation and reduce the number of annoying ads.
  • Following Google’s quality guidelines, besides constantly providing valuable information to visitors, you can achieve the score you want in search results even after the Panda update.

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Date: April 24, 2012
Penguin was Google Algorithm Update aimed at finding and eliminating manipulative link-building strategies. It focused on websites with spammy or unnatural backlink profiles, penalizing them for violating Google’s quality standards. Penguin highlighted the importance of getting backlinks organically and of high quality from natural sources, urging web admins to focus on actual link acquisition tactics.

What you can do:

  • Put your emphasis on cultivating organic, high-quality backlinks from trustworthy sources.
  • Do not resort to spam tactics like buying links or participating in link schemes.
  • Conduct frequent link audits to find out and leave bad backlinks that can harm your website’s reputation.
  • First of all, take care of the quality and relevance of your content in order to attract natural backlinks.
  • Get involved with guest blogging on authoritative blogs within your industry to boost your credibility and gain valuable links.
  • In case your site is banned, use the Penguin checker tool to know whether your site is banned because of a genuine update and do the necessary adjustment. By posting valuable content in your site, you can successfully pass the Penguin update and have your site rank higher in search results.


Date: August 22, 2013
Unlike previous updates focused on keywords, Hummingbird emphasized understanding the context and intent behind user queries. It revolutionized search by introducing semantic search capabilities, enabling Google to interpret conversational language and complex queries more effectively. This update aimed to deliver more relevant search results by considering the meaning of words within the context of the entire search query. Hummingbird updates prioritized user intent, providing more accurate and personalized search results, ultimately improving the overall search experience for users worldwide.

What you can do:

  • Website owners can focus on generating exciting and valuable content that caters to the needs and tastes of their target audience.
  • Utilizing semantic search techniques like natural language keywords and long-tail keywords may enhance the visibility of the search results.
  • Furthermore, by upgrading the website’s structure and navigation to provide a smooth user experience and by optimizing for mobile devices, we meet Hummingbird’s standard of considering users first.
  • It is vital to update and amend content in line with emerging search queries.


Date: April 21, 2015
The Mobile update, which is also known as Mobilegeddon, favoured sites that were mobile friendly in mobile search results in Google. Mobile phones and tablets are gaining popularity and being used more and more for browsing. The update endeavoured to improve the user experience by favouring mobile-optimized websites. The Mobile Update manifested Google’s dedication to providing mobile users with appropriate and easy to access content in line with the value given to user experience.

What you can do:

  • Implement dynamic design techniques, optimize page loading speed and enhance mobile usability.
  • Check your site using Google’s Mobile-Friendly Test tool to detect and rectify any problems with it.
  • Implement the structured data markup for the optimized mobile platform and improve the User experience.
  • Through mobile optimization, not only would it increase search visibility, but it will also take care of the increasing number of mobile users, hence enhancing the site’s performance and user engagement.


Date: October 26, 2015
The RankBrain made a paradigm shift in Google’s search algorithm through the use of artificial intelligence. It provides clarity for complex and ambiguous search queries, as it focuses on guiding the context of the user’s query, not just by the keywords. Through the process of recognizing trends and the proper context, RankBrain gives you exact results relevant to each search, primarily for long-tail and unique queries. This algorithm update is the appropriate case study of how machine learning helps Google give more accurate search results and better experiences to its customers.

What you can do:

  • Prioritize user experience by providing valuable information and engaging content.
  • Monitor and analyze performance metrics to refine SEO strategies continually.
  • Embrace data-driven approaches to understand user behaviour and preferences better.
  • By aligning with RankBrain’s emphasis on relevance and user satisfaction, businesses can enhance their search visibility and attract targeted traffic.

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The Google Fred updates

March 8, 2017
Google Fred updates targeted websites with low-quality content and competitive monetization techniques. While Google has not formally shown specific details about Fred, it’s believed to penalize websites with skinny, advert-heavy, or associate-targeted content material that prioritizes revenue generation over user experience. Websites affected by Fred frequently experienced considerable drops in visitors and rankings, emphasizing the importance of offering valuable, user-centric content for sustainable search engine optimization achievement.

What you can do:

  • Focus on developing great, valuable content material for customers in place of search engines like Google and Yahoo.
  • Avoid excessive advertising, prioritize user experience, and make sure your website adheres to Google’s Webmaster Guidelines.
  • Regularly display your web page for any signs of thin, inappropriate content or intrusive advertisements, and make essential improvements to preserve compliance with Google’s requirements.


Date: May 4, 2018
The Medic update, in most cases, impacted websites in the fitness and health industry. It centred on comparing the knowledge, authority, and trustworthiness (E-A-T) of content material, particularly in sensitive subjects associated with fitness, medicine, and well-being. Websites providing clinical advice or facts noticed large fluctuations in ratings, with an emphasis on selling authoritative content material from official sources. The update underscored the significance of supplying accurate, straightforward information to customers, ensuring that content material from certified professionals obtained more visibility in search results.

What you can do:

  • Website owners should focus on producing high-quality, authoritative content written by experts in the field.
  • Enhancing website credibility through clear author bios, testimonials, and references can also bolster E-A-T signals.
  • Frequently auditing and updating content to ensure accuracy and relevance is essential.
  • Prioritizing user needs and providing valuable, trustworthy information are vital strategies for navigating the Medic update effectively.


Date: October 22, 2019
Bert stands for Bidirectional Encoder Representations from Transformers. It marked a significant advancement in natural language processing within search algorithms. Bert enabled Google better to understand the context and nuances of user search queries, particularly for longer, more conversational queries. By interpreting prepositions and other complex language elements, Bert aimed to provide more accurate and relevant search results.

What you can do:

  • Conduct thorough keyword research to apprehend person queries and intent better and optimize your content.
  • Regularly display and analyze your internet site’s overall performance in pursuing outcomes to become aware of opportunities for improvement.
  • By prioritizing user-centric content and semantic search optimization, you could enhance your visibility and relevance within the post-Bert generation of SEO.

Core Updates

Date: 2017-present
Google regularly releases core updates that aim to improve overall search quality. Unlike specific updates targeting particular aspects of search quality, Core Updates are broad changes affecting the overall ranking and visibility of websites. They aim to enhance the relevance, accuracy, and user experience of search results across various niches and topics. These updates emphasize the importance of producing high-quality, authoritative content that aligns with user intent and satisfies search queries comprehensively. Web admins and SEO professionals must monitor Core Updates closely and adapt their strategies to maintain or improve search visibility.

What you can do:

  • Be up-to-date with search engine optimization best practices, do site performance analysis more frequently, and provide the best user experience.
  • Take care that the provided content is knowledgeable, well-researched, and deals with user intents successfully.
  • Link to quality sources and optimize for both mobile-friendliness and page speed.
  • Through social media, build relations with your audience, giving them value-added content.
  • The key to adapting to those changes is applying a holistic approach to SEO, which gives priority to quality, relevance, and user satisfaction for long-term visibility and success.

The Impact on Businesses and SEO Strategies:

Google Algorithm Updates have significant implications for businesses and SEO professionals alike. This necessitates being updated on the changes, prioritizing user experience and mainly focusing on creating informative and relevant content. Ethical SEO should be used in order to stay ahead of the game while continuously monitoring the trends of the SEO industry.

Understanding and adapting to Google Algorithm Updates is a crucial factor in successful online marketing in the digital world. By adopting these improvements and performing best practices, companies can enhance their search visibility, drive focused visitors and ultimately attain their online goals.

For expert guidance and tailored SEO solutions, consider partnering with Sensation Solutions, a trusted provider of dedicated e-commerce developers and lawyer local SEO services. Contact us today to elevate your online presence and achieve sustainable growth.


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