Today’s businesses are expected to do more than ever online: publish content quickly, update websites often, personalize every visitor’s experience, and stay visible across dozens of channels at once.

A pillar content strategy is a method of organizing your website’s content around a central, comprehensive piece (the pillar page) that covers a broad topic in-depth. This pillar page is then supported by smaller, related pieces of content (cluster content) that dive into specific subtopics.